Prescription medications may be the most common cause for customers to visit your drugstore. Reap the benefits of acquiring wholesale over-the-counter meds available to you to increase your pharmacy’s earning ability further.

Profitability on prescriptions has been shrinking in recent times. On the other hand, profitability for over-the-counter (OTC) or front-end products has stayed powerful and consistent. Although medications prescribed by a physician account for the majority of your sales, an effective OTC sales plan can boost your profits just as much.

You may persuade clients to make non-prescription buys and, as a result, increase your pharmacy’s income by using these simple methods.

Carry out some market research

It’s not true that just because you like something, everybody does. Don’t count on your gut to figure out how to increase non-prescription drug sales. Analyze data and research to see which OTC and retail items are popular.

Analyze your sales data to identify which product lines your consumers like, and take measures to make these items simpler to find in your drugstore.

Establish long-term customer relations

Client support is the most crucial competitive advantage. As opposed to visiting establishments where they don’t have a special connection, customers who have solid, trusting bonds with their pharmacist are more inclined to return.

Your brilliant team is capable of establishing a welcoming and trustworthy environment, so make sure they’re trained to interact with consumers and form personal ties wherever feasible.

Encourage your employees to recognize returning clients, welcome them by their first names, and inquire about their families, jobs, and pets. A personal touch is always appreciated.

Make the Most of Your Pharmacy’s Floor Layout

The layout of a successful pharmacy is geared to display products that you want people to view and buy. Your pharmacy’s foot traffic is likely higher in some locations than in others. Areas around the prescriptions desk and lanes going to the checkout terminals, for instance, experience a higher volume of traffic. Move products in and out of these spaces, as well as end-of-aisle exhibits, to see which items generate more sales when they are placed in these high-traffic regions. Experiment with various floor areas. Organize your merchandise. A minor restructuring can significantly impact your patients’ buying choices.

Stock Related Products Closely

Understanding how goods interact with one another might assist your pharmacy boost retail sales. People seeking a knee brace, for instance, may require joint cream as well. Customers suffering from a cold may be on the lookout for tissues.

Customers will be able to find what they are seeking if relevant products are displayed adjacent to each other. Don’t forget to use your drugstore design layout to determine how to best relate display products for generating sales!

Bottom Line

A drugstore is far more than a facility where prescription medications are filled. It’s a store that sells comfort items, vitamins, food, keepsakes, and other household supplies. Knowing how to grow sales of these things most efficiently will result in a healthier bottom line for your private drugstore.